30 LinkedIn Profile Tips 3/30 – Don’t bury the lead

30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30

#3/30: Don’t bury the lead! Use your headline to tell a story.

Your headline may be all that people read on your profile.

You have a headline below your name on LinkedIn. The reason it’s called a headline is because it comes at the top, and it’s what people see and read first.


So make it count. Write a good headline. Tell us what’s in the story to follow.

You have 120 characters to use in your headline. So there’s plenty of room to add a few descriptive words that will interest people…

Don’t use the default that LinkedIn suggests, which is your job title. Your job title already appears on your profile – so you’re just repeating yourself. You’re just repeating yourself.

Use your headline to describe what you’re good at, what you deliver, and why it’s worth reading your profile and connecting with you.

  • Your headline is also important because it’s heavily weighted relative to other information in any LinkedIn search – so why not use keywords that potential customers can find you on? You can include geographical indicators so that people can locate you in the areas you operate. This is also effective for searches in Google and other search engines.
  • If you’re looking to improve your LinkedIn Profile, get in touch with David Petherick at Amazes.me for a free ten-minute consultation. Packages range from real-time live profile updates to the full-blown Classic LinkedIn Profile makeover.