30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30
#17/30: What industry are you in?
That’s right – what industry are you in?
It’s not a trick question, but it’s worth thinking about it.
Take me, for example. I write LinkedIn profiles. So am I in the Writing and Editing industry, or am I in the Marketing & Advertising industry? Or is it Online Publishing?
It’s all a question of where people are likely to look first, and what they will think of naturally.
If you work as a designer for Apple, your industry is Consumer Electronics, not Design or Research. If you’re looking for a good consumer electronics designer, where will you look? In Consumer Electronics. If you chose Design, you won’t be found in a search there.
Now, I can’t choose the right industry for you, but try taking a look at what your colleagues and competitors are using.
And at this point, it’s also worth making sure your work colleagues actually are all in the right industry! I recently did a Profile Audit across a company with just 22 employees: they appeared to work in five different industries!
If you still can’t find a definitive answer, try doing a search (an advanced search of course) based on the industry you think fits best. If the results align with your expectations, you just found the right industry. If not, keep looking.
So where’s the industry list?
You’d think LinkedIn would make it easy to choose your industry. You know, by having a page where you can assess all the industry choices and maybe just click to choose yours. Wrong. No such page exists.
Instead, you have to choose from an alphabetical drop-down list. And of course, you can only see a few choices at a time, as shown here.
So, I thought: why not do something useful, and make a list of all the industries LinkedIn uses?
Then people can make their choice of industry without any pressure of time, and see all the options available. It’s an easy way to be sure you made the best choice.
So, here’s the list:
Complete List of LinkedIn Company Industries / Industry and Company Classifications used by LinkedIn (As at 17-May-2016):
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Apparel & Fashion
Architecture & Planning
Arts & Crafts
Aviation & Aerospace
Business Supplies & Equipment
Civic & Social Organization
Commercial Real Estate
Computer & Network Security
Defense & Space
Electrical & Electronic Manufacturing
Food & Beverages
Gambling & Casinos
Glass, Ceramics & Concrete
Health, Wellness & Fitness
Hospital & Health Care
Import & Export
Individual & Family Services
Information Technology & Services
International Trade & Development
Leisure & Travel
Logistics & Supply Chain
Luxury Goods & Jewelry
Marketing & Advertising
Mechanical or Industrial Engineering
Mental Health Care
Mining & Metals
Motion Pictures & Film
Museums & Institutions
Nonprofit Organization Management
Oil & Energy
Packaging & Containers
Paper & Forest Products
Facilities & Services
Renewables & Environment
Security & Investigations
Staffing & Recruiting
Translation & Localization
Wine & Spirits
Writing & Editing
And we’re done.
You are welcome.