30 LinkedIn Profile Tips 17/30 – Be in the right industry

30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30

#17/30: What industry are you in?

That’s right – what industry are you in?

It’s not a trick question, but it’s worth thinking about it.

Take me, for example. I write LinkedIn profiles. So am I in the Writing and Editing industry, or am I in the Marketing & Advertising industry? Or is it Online Publishing?

It’s all a question of where people are likely to look first, and what they will think of naturally.

If you work as a designer for Apple, your industry is Consumer Electronics, not Design or Research. If you’re looking for a good consumer electronics designer, where will you look? In Consumer Electronics. If you chose Design, you won’t be found in a search there.

Now, I can’t choose the right industry for you, but try taking a look at what your colleagues and competitors are using.

And at this point, it’s also worth making sure your work colleagues actually are all in the right industry! I recently did a Profile Audit across a company with just 22 employees: they appeared to work in five different industries!

If you still can’t find a definitive answer, try doing a search (an advanced search of course) based on the industry you think fits best. If the results align with your expectations, you just found the right industry. If not, keep looking.

So where’s the industry list?

You’d think LinkedIn would make it easy to choose your industry. You know, by having a page where you can assess all the industry choices and maybe just click to choose yours. Wrong. No such page exists.

Instead, you have to choose from an alphabetical drop-down list. And of course, you can only see a few choices at a time, as shown here.


So, I thought: why not do something useful, and make a list of all the industries LinkedIn uses?

Then people can make their choice of industry without any pressure of time, and see all the options available. It’s an easy way to be sure you made the best choice.

So, here’s the list:

Complete List of LinkedIn Company Industries / Industry and Company Classifications used by LinkedIn (As at 17-May-2016):

Accounting
Airlines/Aviation
Alternative Dispute Resolution
Alternative Medicine
Animation
Apparel & Fashion
Architecture & Planning
Arts & Crafts
Automotive
Aviation & Aerospace
Banking
Biotechnology
Broadcast Media
Building Materials
Business Supplies & Equipment
Capital Markets
Chemicals
Civic & Social Organization
Civil Engineering
Commercial Real Estate
Computer & Network Security
Computer Games
Computer Hardware
Computer Networking
Computer Software
Construction
Consumer Electronics
Consumer Goods
Consumer Services
Cosmetics
Dairy
Defense & Space
Design
Education Management
E-learning
Electrical & Electronic Manufacturing
Entertainment
Environmental Services
Events Services
Executive Office
Facilities Services
Farming
Financial Services
Fine Art
Fishery
Food & Beverages
Food Production
Fundraising
Furniture
Gambling & Casinos
Glass, Ceramics & Concrete
Government Administration
Government Relations
Graphic Design
Health, Wellness & Fitness
Higher Education
Hospital & Health Care
Hospitality
Human Resources
Import & Export
Individual & Family Services
Industrial Automation
Information Services
Information Technology & Services
Insurance
International Affairs
International Trade & Development
Internet
Investment Banking/Venture
Investment Management
Judiciary
Law Enforcement
Law Practice
Legal Services
Legislative Office
Leisure & Travel
Libraries
Logistics & Supply Chain
Luxury Goods & Jewelry
Machinery
Management Consulting
Maritime
Marketing & Advertising
Market Research
Mechanical or Industrial Engineering
Media Production
Medical Device
Medical Practice
Mental Health Care
Military
Mining & Metals
Motion Pictures & Film
Museums & Institutions
Music
Nanotechnology
Newspapers
Nonprofit Organization Management
Oil & Energy
Online Publishing
Outsourcing/Offshoring
Package/Freight Delivery
Packaging & Containers
Paper & Forest Products
Performing Arts
Pharmaceuticals
Philanthropy
Photography
Plastics
Political Organization
Primary/Secondary Education
Printing
Professional Training
Program Development
Public Policy
Public Relations
Public Safety
Publishing
Railroad Manufacture
Ranching
Real Estate
Recreational
Facilities & Services
Religious Institutions
Renewables & Environment
Research
Restaurants
Retail
Security & Investigations
Semiconductors
Shipbuilding
Sporting Goods
Sports
Staffing & Recruiting
Supermarkets
Telecommunications
Textiles
Think Tanks
Tobacco
Translation & Localization
Transportation/Trucking/Railroad
Utilities
Venture Capital
Veterinary
Warehousing
Wholesale
Wine & Spirits
Wireless
Writing & Editing

And we’re done.

You are welcome.