30 LinkedIn Profile Tips 14/30 – Be a little unexpected

30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30

#14/30: Be a little unexpected in your profile.

Are you the dullest person in the world?

Didn’t think so.

Do you want to do business with the dullest people on the planet?

Me neither.

So – add the odd twist, touch of humour, a small diversion or excursion to somewhere we didn’t expect to go in your LinkedIn profile.

  • Tell us that you learned Russian when you were 12 and once opened the fuselage door of a TU-154 in Saint Petersburg when the ground crew could not.
  • You travelled at the age of 16 with an orchestra of teenagers as the orchestra manager and made a documentary with almost 500 slides and sound recordings of them doing gigs in front of ecstatic audiences in the Hall of the 500 in the Palazzo Vecchio in Florence, and rounding off the Redentore Festival in Venice, where the Italian army built a pontoon bridge to the venue.
  • Tell us that you once put in the two fastest laps of the day when racing against a professional go-kart driver – and that was with a brutal hangover.
  • You once drove to Biarritz to “run-in” a Mazda MX-5, and played Chemical Brothers as you drove around the Arc d’ Triomphe several times at midnight after dining with Samuel Beckett’s publisher.
  • That in 1994 you sold a painting for £1800 by a then largely unknown Russian artist to Peter Ustinov after an hour’s swapping stories…
  • and that you can teach anyone to Read Russian in 75 minutes.

All of these are things you might not expect, but they are all true, and they are all true of me, David Petherick.

Add something unexpected to your profile. Add something that’s not necessarily anything to do with business, but more to do with fun, a story, a wink and a smile.