30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30
#11/30: Publish articles on LinkedIn – show your knowledge and expertise.
Publish your ideas and insight on LinkedIn. Your articles don’t have to be long or too detailed. They just have to be useful and informative, so that the reader comes away with something more than when they began. Something that can start a conversation. An interesting anecdote. An insight you’ve had.
I share my knowledge about LinkedIn in my articles, and the result is I make more connections, my services and skills are better known, and I even generate business as a result of it. You might even call it part of my personal branding.
Here are just a few of the advantages of publishing on LinkedIn:
- Your last three articles appear at the top of your profile. So your profile improves, and people immediately see you have a voice.
- You also get more screen real estate when someone does a search in LinkedIn, because your last two articles will be listed below your details. So the chances of a click-through to you are higher.
- Your article URLs will normally include your name, making you more visible in search.
- The content of your articles is indexed by search engines, so your content can be found well beyond LinkedIn, and long after you publish. Articles I wrote back in 2014 and 2015 get regular search traffic every day.
- The links you make in your articles gain positive SEO for the sites linked. Even articles that have few readers have a use in adding to search visibility.
- People can comment on, share and like your articles, so you can make connections with a new audience.
- You can see useful analytics and statistics for every article which includes links to everyone who shared, commented or liked your article. All potential connections, partners or even prospects for you, don’t you think?
- LinkedIn might occasionally add your article to one of its Pulse channels such as LinkedIn Tips giving you lots of extra exposure beyond your network.
- Over time, your volume of work will helps to position you as an authority on a particular subject in your LinkedIn network, and beyond.
So, why not start today?
Make a plan, maybe just something modest like one post a month, and get going. You can save drafts and come back to them later when you have time, or prepare offline in your favourite word processor. You may even have ‘old’ articles that you can dust off to add a fresh perspective.
Just remember – don’t do any selling – write something useful and remarkable. You can do it. You just need to start.