Your LinkedIn Profile is certainly your first, and can be your last chance to make a positive impression online.
It’s a combination of a sales pitch, a personal presentation, a business card, a brochure, a personal statement, a list of recommendations, a mini web-site, and a wave from across the room. It has a lot of work to do, and it only has a few seconds to either succeed or fail in doing that work. So – how do you make it a success?
This is the tenth of Ten Top Tips with my compliments, to help you make your LinkedIn Profile more effective. Enjoy!
Don’t want to read? Listen instead…
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Tip 10: Call for Action…
If you do not have a call to action, then people will not take that action, will not contact you, and you can’t make friends or do business.
Tell people what you want them to do next – and not just at the end of your profile or your summary.
- CALL David Petherick now for a FREE 10-minute analysis of your Profile on +44 (0)7044 700 604
- Go on. Get the phone. Dial the number.
- ARRANGE an appointment to speak to David directly now – just click and it will check his live diary to arrange the best time to Skype or speak on the phone.
- Click here for an appointment
- THANK me for providing these Ten Top Tips by buying me a virtual beer for a few pounds at http://mzs.es/beer or a passable bottle of Champagne at http://mzs.es/bubbly!
- Go ahead, do it now – with secure easy payments.
And so on… do you get the idea?
If you do not have a call to action, then people do not take action. On LinkedIn, you can’t make friends or do business if people don’t take action.
Tell people what you want them to do next.
- Ask people to take a specific action.
- Explain why that would be a good idea.
- Then, they just might take that action.
But make sure you make it easy – don’t say ’email me’ without providing the address right there, or ‘call me’ without putting the number or the skype link right there. Don’t make people look for the next step, make them click, or take them elsewhere on the page. Get on with it right away.
So in a nutshell:
If you want people to do something, ask them to do it.
(If you found my tips useful, buy me a beer.)