Why are you the worst person in the world to write your LinkedIn Profile?

David Petherick

  • You may be the best sales person in the world.
  • You may be the best negotiator in the world.
  • You may be the biggest ace at just that special thing that only you can do.

But you can't sell yourself, because you can't be objective about yourself.

I can. And I am. And I will sell you.

I will make you visible, legible and credible.

I rewrite, refocus and reframe LinkedIn™ profiles for a living. Period.

The BBC first wrote about my work in 2007. Since then, I've reworked a great many LinkedIn™ profiles.

I live in Scotland, but I work internationally, with customers in all five continents.

Microsoft invested $26 billion in LinkedIn™ in 2016. There are 520 million+ profiles on LinkedIn™.

What will you invest in yourself to stand out?

Let's talk.

David Petherick

Act now...

Listen to my customers, not me.

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” - Marc Dhalluin
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” - Paul F Cockburn
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” - Christian Abbas

Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David's blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you'd be daft not to." - Andy Lopata

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” - Beth Barrat
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.” - Yulia Tsybysheva
“David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David's. I strongly encourage you to sign up for one of David's profile enhancement options without delay!” - Lynne Everatt
Classic Profile Makeover™ £380

Your LinkedIn® Classic Profile Makeover comes with a 100%, 1,000-day money back guarantee.

Your entire profile rewritten by Digital Biographer David Petherick after a one-hour one-to-one interview by phone or skype.


Remote Live Makeover™ £69
Remote Summary Makeover™ £49
Saturday / Wednesday Live Makeover £30

Any questions?

  • Not sure what will suit your needs?
  • Just have a simple question about LinkedIn™ you need an answer to?

Book a free, confidential ten-minute call with David Petherick, by phone or skype...

30 LinkedIn Profile Tips 30/30 – Never stop updating

By David Petherick | July 14, 2016

30 LinkedIn Profile Tips 29/30 – Notifications off

By David Petherick | July 13, 2016

30 LinkedIn Profile Tips 28/30 – Be brief

By David Petherick | July 12, 2016

30 LinkedIn Profile Tips 27/30 – Proof read

By David Petherick | July 11, 2016

30 LinkedIn Profile Tips 26/30 – Use the past tense

By David Petherick | July 10, 2016

30 LinkedIn Profile Tips 25/30 – Join groups

By David Petherick | July 9, 2016

30 LinkedIn Profile Tips 24/30 – Show me the benefits

By David Petherick | July 8, 2016

30 LinkedIn Profile Tips 23/30 – Share your profile

By David Petherick | July 7, 2016

30 LinkedIn Profile Tips 22/30 – Add media

By David Petherick | July 6, 2016

30 LinkedIn Profile Tips 21/30: Who’s who?

By David Petherick | July 5, 2016

30 LinkedIn Profile Tips 20/30 – Don’t get hacked

By David Petherick | July 2, 2016

30 LinkedIn Profile Tips 19/30 – Expert’s not enough

By David Petherick | July 1, 2016

30 LinkedIn Profile Tips 18/30 – Add all your emails

By David Petherick | June 30, 2016

30 LinkedIn Profile Tips 17/30 – Be in the right industry

By David Petherick | June 29, 2016

30 LinkedIn Profile Tips 16/30 – Write like Hemingway

By David Petherick | June 28, 2016

30 LinkedIn Profile Tips 15/30 – Select and sort your skills

By David Petherick | June 27, 2016

30 LinkedIn Profile Tips 14/30 – Be a little unexpected

By David Petherick | June 26, 2016

30 LinkedIn Profile Tips 13/30 – Be human

By David Petherick | June 25, 2016

30 LinkedIn Profile Tips 12/30 – How to use your recommendations

By David Petherick | June 24, 2016

30 LinkedIn Profile Tips 11/30 – Publish articles

By David Petherick | June 23, 2016

30 LinkedIn Profile Tips 10/30 – Reorder your profile sections

By David Petherick | June 22, 2016

30 LinkedIn Profile Tips 9/30 – Add your contact details

By David Petherick | June 21, 2016

30 LinkedIn Profile Tips 8/30 – Share your slides

By David Petherick | June 20, 2016

30 LinkedIn Profile Tips 7/30 – Talk to me

By David Petherick | June 19, 2016

30 LinkedIn Profile Tips 6/30 – Use a header image

By David Petherick | June 18, 2016

30 LinkedIn Profile Tips 5/30 – Look your best

By David Petherick | June 17, 2016

30 LinkedIn Profile Tips 4/30 – Don’t get distracted

By David Petherick | June 16, 2016

30 LinkedIn Profile Tips 3/30 – Don’t bury the lead

By David Petherick | June 15, 2016

30 LinkedIn Profile Tips 2/30 – Own your own name

By David Petherick | June 14, 2016

30 LinkedIn Profile Tips 1/30 – Summary

By David Petherick | June 13, 2016

LinkedIn Updates its Privacy & Settings Interface: Screenshots & Analysis

By David Petherick | March 12, 2016

January is when most people find new jobs. Is your LinkedIn Profile up to scrutiny?

By David Petherick | January 7, 2016

How to remove distractions from your LinkedIn profile

By David Petherick | May 21, 2015

Does your LinkedIn profile make these five common mistakes?

By David Petherick | April 21, 2015

How to avoid your LinkedIn Account being hacked

By David Petherick | April 11, 2015