Listen to my customers, not me.

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” - Marc Dhalluin
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” - Paul F Cockburn
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” - Christian Abbas

Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David's blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you'd be daft not to." - Andy Lopata

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” - Beth Barrat
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.” - Yulia Tsybysheva
“David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David's. I strongly encourage you to sign up for one of David's profile enhancement options without delay!” - Lynne Everatt

Excellent. let's get started.

Click HERE to book your LinkedIn Classic Profile Makeover

  • Headline, summary key elements and entire profile supercharged
  • You choose the time that suits your calendar for initial skype or phone interview
  • 100%, 1,000 day money back satisfaction guarantee

So, David. What's so amazing about a LinkedIn® Classic Profile Makeover?

David Petherick

David Petherick, Digital Biographer

I make it much easier for the right people to find you online at LinkedIn®, and to like what they see.

I deliver visibility, legibility and credibility. That's it.

Let me explain my value proposition.

  • You're worth it.
  • Your career is worth it
  • Your future connections are worth it
  • Your future sales, exposure and opportunities are worth it.
  • If you don't think it's worth investing £380 in your career, stop reading now. You probably don't even need to listen to my LinkedIn® Top Tips and Advice.

The BBC first recognised my talents as what they termed a Digital Biographer back in 2007. I've improved a lot of LinkedIn® profiles since then.

What does a LinkedIn® Classic Profile Makeover™ deliver?

  1. A compelling, optimised headline to grab attention and get you found in searches
  2. A professionally written and properly structured summary, with focused call to action and optional non-email contact mechanism
  3. Your professional experience and job history edited, distilled, reworked and refined for maximum impact
  4. Your skills and expertise honed down to just the essential marketable and credible key areas for you, reordered and optimised
  5. Creation of optimum custom LinkedIn® URL – for example http://uk.linkedin.com/in/davidpetherick
  6. Links to your key websites, optimised for search visibility
  7. Review of your membership and visibility in Groups to ensure credibility with peers and potential employers
  8. Review of your Personal Information, privacy settings and contact settings to ensure correct public and search visibility, privacy, and screening from current employer as appropriate
  9. Review of your Skills to order, group and hone to ensure correct public and search visibility - a keay area now with Recruiter searches
  10. LinkedIn® Profile optimised for SEO to ensure Search Engine visibility for key words and phrases relevant to you
  11. Your education, interests, charitable work, awards and achievements correctly recognised and annotated
  12. Checklist of items to hone your profile further by adding relevant media such as SlideShare, PDFs, and images
  13. I upload your new profile into LinkedIn® for you, at your option, or email to you to upload
  14. The dedicated services of one Mr David Petherick – the Original Digital Biographer. No  editorial assistants, profile experts, online profile specialists, ‘social media experts’ or sub-contracted part-timers. You get me. With all of my years of experience. To make you look and sound amazing: visible, legible and credible.

My 100% 1,000-day money-back guarantee

In the unlikely event that you don't feel my services were worth the investment, just document why you believe this, revert to your old profile, and I'll give you your money back. All of it.

The guarantee is valid for a thousand days and nights - around three years - which is plenty of time to see whether it was worthwhile investing in my services.

So you know you're making a safe investment, you'll be interested to note that since I started doing this in 2006, only two people have ever asked for a refund under this guarantee. And they got their refund.

Some examples of profiles

View Amr Abid's Profile on LinkedIn

View Amr Abid's Profile on LinkedIn

View Andy Woodruff's Profile on LinkedIn

View Andy Woodruff's Profile on LinkedIn

Get in touch now...

  • Call +44.7775.675.394 today.
  • Or click the contact slider bottom right, and set the best time for me to call you, or for us to meet for a coffee face to face if you're in Edinburgh.
  • Take a look at your LinkedIn profile, and ask yourself: is this the best I can do?

Order your LinkedIn™ Classic Profile Makeover™ today...

Excellent. let's get started.

Click HERE to book your LinkedIn™ Classic Profile Makeover

  • Headline, summary key elements and entire profile supercharged
  • You choose the time that suits your calendar for initial skype or phone interview
  • 100%, 1,000 day money back satisfaction guarantee

Listen to my customers, not me.

“Since David made over my profile, not only have I been noticed more, but I have been commended on its appropriateness. Most of all, David is human; and he cares about getting it right. I have rarely felt so good giving a recommendation as I have for David. Oh, and be ready for the additional advice he throws in.” - Marc Dhalluin
“David’s friendly, assured advice provided a much-needed kick-start to making my LinkedIn profile work harder for my business. Very pleased by how much we covered in such a brief time; it’s an investment I’m definitely glad I made.” - Paul F Cockburn
“It's safe to say that David has a very strong grasp of personal branding. He was very quick to respond when I asked for his guidance with improving my LinkedIn profile, and I already feel more confident about my ability to acquire new contacts and generate new leads. Thanks a million!” - Christian Abbas

Being interviewed for The Sunday Times is a fantastic opportunity for anyone. When I was interviewed, an excellent article was published but unfortunately my name was misspelt. That could have caused problems with people not being able to find me on search engines if they wanted to find out more about me.

Having sent David a text to let him know that the article was there, he called me within an hour and offered to do what he could to rectify the situation with my name. Within another hour any search under the misspelt name on Google would meet David's blogs at positions 1 and 2, leading them to my site. David proved himself to be a fantastic, generous networker by offering his services and acting so quickly, and on a Sunday. Not only that, he also showed that he is a true master of his craft. Connect with him, you'd be daft not to." - Andy Lopata

“David kindly assisted me with his knowledge and finely tuned mastery of the world of LinkedIn and personal branding. With a wide reaching knowledge base, David's advice is insightful and relevant. I would highly recommend David for his work and expertise.” - Beth Barrat
“David has a clear understanding of how professional social networking and LinkedIn work and can provide practical and valuable advice in the space of a short consultation.” - Yulia Tsybysheva
“David Petherick helped me significantly improve my LinkedIn profile in a way that translated profile views into connections and new business. Everyone in LinkedIn could benefit from an objective assessment of their profile, particularly one as expert as David's. I strongly encourage you to sign up for one of David's profile enhancement options without delay!” - Lynne Everatt