30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30
#22/30: Add media. Don’t be monochrome and text only.
You probably are familiar with the phrase ‘a picture paints a thousand words‘.
So I recommend you add pictures, slides, video, and documents to your profile, especially to your summary. Because media helps to tell your story in a way that makes you stand out in a way that text alone cannot.
This is what the bottom end of my summary looks like. Plenty to catch the eye.
I have three slideshare slide stacks, a link to my online diary, and a link to a sound recording. All of which helps people to recognise what I do, how I do it, and see how they can get some of it. It also allows me to demonstrate and share my knowledge and area of expertise. You should do the same.
How to get started adding media to your profile
Got to edit your profile, and scroll down to your summary. (And of course you know how to write a summary, don’t you?). Then click on one of the media options to add your media.
As you can see, it’s a question of either adding an online URL to a resource (for example a slideshare presentation) or just uploading a document or photo direct to LinkedIn from your computer.
The next step once you’ve selected the media, is to give it a meaningful title and description.
Make sure you add something useful and interesting here, because it’s important in the way the media is viewed by your profile visitors. A title that is just a random filename won’t interest anybody, and you’re missing out on telling a relevant story if you leave the description blank.
Once you’ve done this (you can always go back and re-edit) then it appears on your profile below your summary, or below a specific job experience.
It’s sometimes a good idea to try to add either two, or five items, because that way, there’s symmetry in the way they are presented on your profile. Two larger images display first, followed by three smaller ones, as shown in the first example from my own profile.
When someone clicks on the media image, they are taken to a Gallery where it’s possible to flick back and forth between different media, and to view the descriptive text you have added.
So you could view a slideshow, look at images, listen to audio, watch a video – all without leaving the profile. Visitors can even like and share your content, or leave comments on your content, although I’ve found this happens quite rarely.
Here’s a screen shot to show the gallery effect on my profile. You can see that slideshows can be seen and scrolled through easily. See my separate article detailing how to add slideshare to your profile.
You can see that LinkedIn adds the phrase ‘Professional Portfolio’ as a title above the scroll panel. That’s a very useful way to think about what you place as media on your profile: you can add your CV, photographs, artworks, your presentations, examples of your writing, videos, audio files… it’s your chance to literally show people what you can do.
You can be very creative and use colour and images for real impact. The alternative is to have a monochrome, text-filled profile. Liven things up a little to show people your spark and energy!
By the way, in case you’re curious about the image of the painting, it’s my wife Roza Nazipova’s artwork – see http://nazipovart.com to enjoy and buy her work.