30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30

#19/30: Expert’s not enough.

Why you need your profile to be an All-Star experience.

Nobody likes being nagged.

But LinkedIn does keep nagging you to add more to your profile. A bit of education there. A past job there. Publications. Volunteer Experience.

And the bad news is I’m going to nag you too. The reason being — there’s a benefit in it for you.

The main indication of how well your profile is doing is the little Profile Strength progress circle you will see at top right while editing your profile.

There are 5 different Profile strengths used in LinkedIn:

(1) Beginner
(2) Intermediate
(3) Advanced
(4) Expert
(5) All-Star

The reason LinkedIn keeps nagging and suggesting your profile is incomplete is simple  — the more information that LinkedIn has about you, the better its quality as a database. Even the All-Star status looks visually to be short of 100% – the suggestion being you can always make more improvements.

Complete your profile and be found in search

But there’s also a very important upside for you when you take your profile to all-star status: You’ll be found in more searches, and be found earlier in those searches.

Very simply put, if you’re profile’s not fully complete, you’ll not be fully visible.

LinkedIn’s search algorithm seeks and displays results in this order:

  1. Profile Completeness (100% only)
  2. Connections in Common (shared)
  3. Connections by Degree (1st Degree, then 2nd, then 3rd)
  4. Groups in Common (shared)

To quote from Andy Foote‘s excellent article Why you should complete your LinkedIn profile “It’s important to understand that Profile Completeness is a trump card in the search game. If you don’t have a 100% complete Profile, your Connections or Groups don’t matter, you will be INVISIBLE when searched, game over.”

What do I need to do to reach All-Star status for my profile?

You gain All-Star status by ticking these seven boxes:

1) Including a profile photo
2) Listing two or more positions you’ve held, including a sentence or two of text describing the position
3) Listing 5 or more skills on your profile
4) Writing a summary
5) Completing your industry and postal/zip code
6) Adding where you went to school, college or university
7) Having 50+ connections

The same rules apply for search visibility for your name when using Google or any other search engine. The complete profiles get top positions. Nobody really checks out page two or below.

So put in the extra effort to add more to your profile until you reach the All-Star level. If you believe it’s worth investing in yourself, that is.