30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30

#7/30: Use sound or video in your profile.

It’s good to talk. And good to listen.

I am lazy and prone to distraction. My eyes get tired looking at computer screens, and my attention span is shorter than a goldfish. I’ll give your profile only partial attention – a text message may distract me, or twitter might pop up with something that mentions me, skype rings… it’s easy to get distracted.

So why not tell me a little story – literally?

Record a 20-30-second message that tells me what you do, and how I can benefit from it, and what I need to do to get it.

Some people do not “get it” when they read something – they need to hear a voice to understand how you can help them. And they connect with the sound of your voice. That’s why they like using the phone or skype.

So if you don’t ever speak to them… they won’t ever know about you.

Start with SoundCloud

Setting up a Soundcloud account is a two minute task. Adding the app to your phone is about as complicated – which is to say, simple. Then you can record your personal statement.

You may need to edit any recording, and for PC or Mac owners, an excellent free resource for recording and editing your sound files is Audacity – or with a Mac, you can also use Garageband. On my iPhone, I use AudioCopy, which is simple, flexible and free, and uploads files straight to SoundCloud.

How do I get sound onto my profile?

To embed the media into your profile, add it as a media link to your summary or the relevant part of your experience. Simply copy the URL from SoundCloud, and then paste it in as a URL. Done.

Visitors to your profile can then just click on the image produced on your profile, and can then listen to your recording without leaving your profile page.

What about video?

I think amateur video is very dangerous for your image.

If you’re going to use video, get the lighting, background, sound quality and editing done to the highest standard – otherwise you just let yourself down. Upload it in the same way with a URL to the YouTube or Vimeo URL.