30 short, useful, actionable LinkedIn tips in 30 days from Doctor LinkedIn™, David Petherick. #30×30

#1/30: First person, first item: Write a summary.

Use your summary to include the essentials

The pivotal part of your profile is the summary.

Firstly, it needs to be there. Don’t omit it: You are more than just the summary of your job experience, so tell us your story here, above everything else on your profile.

The summary needs to tell the concise story of you.

  • Who, what, why, when, and how much?
  • What is your core area of expertise?
  • How many books have you contributed to?
  • What’s your big passion outside of work?
  • When did you make a major change in your career?
  • Why do you specialise in that particular niche area of the market?
  • What useful information do you have to offer people?

Tell it in the first person, and show me your swag, your swagger, your style and your story.

Tell me a story. And make me want to do something after I’ve heard that story.