Here’s a one-minute fix to ensure that people viewing your profile stay on your profile, and are not distracted by other LinkedIn members’ profiles.
LinkedIn loves you browsing around
For LinkedIn, the more time you spend looking around on LinkedIn, the better. More page views, more opportunities for serving up adverts, and longer time spent on the site.
But for you, you want to ensure that when people land on your profile, they stay there, read about you, and connect, contact you or absorb your content. Not get distracted by other people’s photos and headlines.
So there’s one simple thing you can do to increase the focus on you.
As a default, when people view your profile, they also see, as below, a whole list of other profiles on the right to draw their attention away from looking at you.
All of those people on the right are a click away – and the algorithm LinkedIn chooses to select those people means they are very likely to be in the same business as you are – in other words, these are your competitors.
But you can switch off this distraction with a simple change to your LinkedIn settings…
Here’s how to do it, and gain back your readers’ full attention:
Step 1: Log into LinkedIn, and go to your Privacy and Settings tab, reached by clicking on privacy and settings from the drop-down menu below your little icon photograph on the right, as shown below.
Step 2: Select and click the option ‘Show/hide “Viewers of this profile also viewed” box’ from the Profile tab, which is the default tab, shown first.
Step 3: Deselect the tickbox shown in the resulting dialogue box, as highlighted with the red ‘X’ below, and click ‘Save changes‘.
And that’s it – you’re done.
Now, the screen below is what people will see when viewing your profile – there’s no distraction of other people and competitors – instead, they see what they have in common with you:
So with this one simple change, you’ve increased the likelihood of visitors focusing on your profile, reading thoroughly, and focusing on what you have to say, as well as being reminded of what they share in common with you.
Make the change today!
Make the focus of your profile visitors all about you, and show them what you share in common with them – languages, companies, causes, skills or expertise, and location. Simple.