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About the Author: David Petherick
David writes LinkedIn profiles for a living. He lives in Edinburgh, is married with a daughter, and speaks English, Russian and Spanish. He was formerly UK Editor at The Next Web and is interested in Formula 1, all things web and marketing, and in using online resources to help his clients be visible, legible and credible. You can connect on LinkedIn, follow @petherick on Twitter, or book a free confidential discussion with him at http://mzs.es/talk.